The FAIRTRADE Mark is an independent consumer and registered certification label for products that have been sourced from producers in developing countries that operate a fair deal for their workers and employees.
Products with the FAIRTRADE Mark must meet international Fairtrade standards set by the international certification body, Fairtrade International.
These standards are agreed through research and consultation with members of the Fairtrade scheme, including farmers, workers, traders, NGOs, academic institutions and labelling organisations such as the Fairtrade Foundation.
Only products and promotional materials that have been certified in accordance with Fairtrade standards are allowed to carry the FAIRTRADE Mark.
Such has been the impact of the FAIRTRADE Mark in the UK that nearly 9 out of 10 British consumers now recognise and understand what it stands for.