TILIMUQUI FAIRTRADE ORGANIC MALBEC REVEALS NEW DESIGN

La Riojana Co-op, the world’s largest Fairtrade producer, is proud to reveal a refreshed look for its award winning Tilimuqui Fairtrade Organic Malbec, a popular product which has retailed through Waitrose for the past seven years. 

The new design delivers a contemporary twist while honouring the brand’s heritage, featuring a modern two-part label layout, a richer and more vibrant red, refined typography, and a clearly defined grape variety for enhanced clarity and shelf impact. 

Tilimuqui was once a forgotten village in Argentina, but thanks to Fairtrade and the investment of the Fairtrade Premium over the past decade and more, Tilimuqui is now a thriving community with a fully functioning drinking water facility, secondary school specialised in agriculture and a state-of-the-art health centre, all of which are projects which have been funded by the Fairtrade Premium.

The refreshed new label design is part of the Tilimuqui brand’s ongoing commitment to evolving over time, “We set out to create something timeless but still fresh - a design that moves with the times without losing sight of where the brand began” commented Walter Carol, Export Director for La Riojana Co-op.

The new packaging is being launched in Waitrose stores and online www.waitrosecellar.com this month, November 2025.