LA RIOJANA LAUNCHES ITS FIRST FAIRTRADE 0% ALCOHOL WINE

La Riojana Co-op, the world’s largest Fairtrade wine producer, is proud to announce the launch of its newest product, Tilimuqui Fairtrade Sparkling Zero, a sophisticated 0% alcohol wine which has been produced to deliver all the taste, aroma and sense of occasion of wine, but without the alcohol.

Tilimqui Zero will retail at £5.00 and will be available exclusively in over 500 Co-op stores from 6th October 2025, giving shoppers nationwide a premium alcohol-free option in time for the festive season ahead. 

This light-bodied, alcohol-free sparkling drink is made from hand-picked Fairtrade wine grapes grown in La Riojana’s vineyards in the Famatina Valley, in La Rioja Province, Argentina. The grapes used for Tilimuqui Zero have been carefully de-alcoholised, using a state-of-the-art de-alcoholisation process, to preserve the maximum flavour. 

On the palate Tilimuqui Zero offers fine bubbles, zesty lime and juicy peach aromas, with a balanced sweetness and acidity. Making it the perfect aperitif and ideal for mindful drinking and special occasions. 

La Riojana’s Export Director Walter Carol commented, “We believe that choosing not to drink alcohol shouldn’t mean compromising on taste or experience. Tilimuqui Zero, in our opinion, makes no such compromise and has been created by us to be enjoyed by wine drinkers and non-wine drinkers alike.” 

Carol continues, “With the growing demand for mindful drinking and alcohol-free alternatives, Tilimuqui Zero offers great value for money and provides wine lovers with a sophisticated option that complements modern lifestyles.”