Ehrmanns former Sales Director Nick Day has been appointed Sales Director for UK and Europe for La Riojana co-operative, Argentina.
Day has taken up the new position and in his new role will be working closely with Walter Carol, Export Director for La Riojana and Bjorn Wittmark, Director for La Riojana Europe to support and develop existing customers and to expand into new European markets. Walter Carol said: “The UK market is an extremely important market to La Riojana, and we are delighted that Nick is joining us. He brings with him a wealth of experience including great knowledge of Fairtrade, having been the chairman of the UK Fairtrade Wine Committee since its formation in 2006.”
Day said: “This is an exciting step for me. I have been out to the winery, met the team and believe that La Riojana, which is already a key player from Argentina, together with its commitment to Fairtrade and Organic wine production, has an incredible story to tell with wines to match. I have seen what Fairtrade does for local communities in Chile and South Africa, and am thrilled to continue my work with Fairtrade in Argentina. Given the volume of Fairtrade production and its ready availability, La Riojana has the potential to grow sales significantly within the next few years and I look forward to achieving just this.”