La Riojana will unveil newly re-designed packaging for its popular range of Fairtrade and organic certified wines Ecologica on booth no. 1, Wines of Argentina stand no. G80 (Hall 6), at this year's ProWein, 27th to 29th March 2011.
The new look created for the Ecologica range, which includes two dual varietal blends; a Torrontés-Chardonnay and a Shiraz-Malbec , is both attractive and sophisticated, and has successfully added a more premium feel to the range.
In addition to this, La Riojana will be showcasing a large selection of wine, including new vintage releases, from La Rioja province on its stand, where visitors will have the chance to sample wines from La Riojana's individual Fairtrade and organic certified wine ranges as well as wines from its conventional flagship range Raza Argentina.
Under the Fairtrade wine umbrella, La Riojana will show four Reserva wines from its Solombra range, all new releases from the 2010 vintage: Malbec, Cabernet Sauvignon, Syrah, Pinot Grigio plus a duo varietal blend: Torrontés-Chardonnay. In addition to this, La Riojana will be presenting Fair & Square, an innovative range of Fairtrade certified wines presented in compact 1-litre Tetra prisma containers, which are non-breakable, lightweight and whose packaging is 100% recyclable.
Under the Fairtrade-organic wine umbrella, as well as showing its two Ecologica dual varietal wines, La Riojana will show its Viñedos de la Posada range, including a single varietal Torrontés 2010 and Malbec 2010.
Under the conventional wine umbrella, La Riojana will show its flagship range Raza Argentina including a Torrontés and Malbec from the varietal and Reserva range, as well as a Gran Reserva Malbec and two sparkling wines – a Brut style Torrontés and a sweeter style Torrontés called Dolce.
Nick Day, sales director for UK and Europe comments: "We are very much looking forward to being at ProWein this year, not only will we be showing many attractive wines but many of them are available in large commercial quantities, which should appeal to many of the trade visiting this year's show."
Nick will be joined at ProWein by Walter Carol, export director for La Riojana and Bjorn Wittmark, director for La Riojana Europe. All of whom will all be present to answer any questions regarding La Riojana's wine ranges.