Building on the back of one the winery’s best year’s yet, which saw double digit growth of exports into Europe in 2012, La Riojana will be launching three new Fairtrade products on its stand A14, hall 1 at this year’s ProWein (24th – 26th March 2013), including two wines from La Mia Vita, a newly created low alcohol Moscato range, as well as a Malbec Rosé for its award-winning Tilimuqui range.
With the rapidly rising popularity of Moscato wines among consumers and the current trend for slightly sweeter wines that are lower in alcohol, La Riojana has created La Mia Vita, a brand new Fairtrade Moscato range to add to its portfolio of wines. La Mia Vita comprises a Moscato Bianco 2012 and a Moscato Rosado 2012, made from 94% Moscato and 6% Malbec grapes. Both wines are just 5.5% alcohol and are produced from hand-picked grapes grown in Argentina’s Famatina Valley.
In addition to this, La RIojana will be launching its Tilimuqui Single Vineyard Fairtrade Malbec Rosé 2012. This wine, produced from 100% Malbec, has been created as a range extension to La Riojana’s successful Fairtrade certified brand Tilimuqui, which since its initial launch in 2006 has gone onto win a number of impressive awards, including the much coveted Torrontés trophy at the Argentina Wine Awards 2011. Current markets for Tilimuqui include the UK and The Netherlands, however there are plans to roll out the brand to other markets in the next few years.
On the same stand La Riojana will also be showcasing the latest vintage releases from its other wine ranges, including Ecologica, Raza Argentina, Raza Dolce, Raza Argentina Signature Series and Viňas Riojanas.