La Riojana, one of the largest and most successful co-operatives in Argentina and the world’s largest producer of certified Fairtrade organic wine will launch Fair & Square, a new Fairtrade range in lightweight, 100% recyclable, attractive and innovative packaging on its stand G80, Hall 6 at Prowein 2010.
In addition to being Fairtrade certified, Fair & Square wines are packaged in one litre Tetra Prisma containers, which not only bear many benefits for the consumer, but also for La Riojana’s local communities in Argentina and for the environment. The Tetra Prisma containers themselves are light, easily portable, non breakable, and are fitted with a consumer friendly screw cap closure. They are also 100% recyclable, made from renewable sources, and their compact, reduced packaging weight with 90% less packaging than glass bottles, means they have a low carbon footprint.
The Fair & Square product range includes Fair & Square Red and Fair & Square White, have been produced from a selection of premium quality hand-picked grapes grown by La Riojana’s co-operative in the La Rioja province, north west Argentina.
Fair & Square Red (13% vol) is made from a blend of red grapes and is a rich, fruity and vibrant wine, which has spent 3 months in French (80%) and American (20%) oak. Fair & Square White (12.5% vol) is a fresh, fruity wine made from Argentina’s emblematic white grape variety Torrontés.
Fair & Square is aimed at the New World / Fairtrade consumer and target markets include Europe and the UK. Sweden will be the first country in Europe to launch both products on 24th March 2010.
Representatives from La Riojana at Prowein will include Walter Carol, export director, and Nick Day, sales director UK and Europe, both of whom will be on hand to give more information on Fair & Square, as well as discuss La Riojana’s ongoing activity in Europe and the UK.