LA RIOJANA EXPANDS ITS NORDIC FOOTPRINT WITH NEW FAIRTRADE LISTINGS

In a move to bring Fairtrade wines to the forefront of Nordic wine shelves, La Riojana is proud to announce the Spring launch of two new Fairtrade-certified wines into the national alcohol monopolies Systembolaget (Sweden) and Alko (Finland). 

Sweden, which has been a long-established and important market for La Riojana wines, has seen the addition of La Riojana’s dual variety blend, Raza Fairtrade Organic Torrontes Pinot Grigio to the current range of wines available from La Riojana. 

The newly launched Raza Torrontés Pinot Grigio, which retails through Systembolaget, is a youthful, white wine with 11.5% vol, featuring an enticing floral and fruity character, with hints of pear, honeydew melon, spice, and lime. This wine is packaged in a lighter style wine bottle, which means lower carbon emissions during transport. 

Finland, also a longstanding market for La Riojana, has welcomed the launch of Fair & Square Malbec. This new release joins two existing Fairtrade Organic wines from La Riojana co-operative, both available through Alko, including Fair & Square Red, as well as Fair & Square White, which is currently the best-selling Argentine wine in Finland. 

The newly launched Fair & Square Malbec is a rich and full-bodied Fairtrade-certified jammy red wine offering soft tannins and layered notes of blueberry, boysenberry, raspberry, and a hint of spice. This wine, which retails through Alko, is packaged in environmentally friendly packaging, a 1 litre Tetra Prisma container which is 100% recyclable.  

Both newly launched wines offer Nordic consumers a meaningful choice, by providing high quality wines paired with a commitment to fair working conditions and environmentally friendly practices. 

“Consumers in Sweden and Finland are increasingly making conscious choices,” says Walter Carol, Export Director at La Riojana Co-op. “By working within the framework of Systembolaget and Alko, we are making Fairtrade options more accessible where it matters most, for example the everyday dinner table.”