Fairtrade Stories

Anna Pierides, product manager at the Fairtrade Foundation in the UK, explains why Fairtrade wine has become such an important category in helping consumers to better understand Fairtrade products, and its commercial benefits.

2014 saw a record breaking 22.2 million litres, the equivalent of 30 million bottles of Fairtrade wine sold globally, an increase in sales volumes of 6%.

Fairtrade guarantees growers and producers a fair price for their grapes. This is known as the Fairtrade Minimum Price, which aims to cover their average cost of sustainable production, or the market price, whichever is higher. 

La Riojana is the largest producer of certified Fairtrade wine in the world. We became Fairtrade accredited in 2006 becoming the first winery in Argentina to do so. 

The Fairtrade movement began back in 1946 when a woman named Edna Ruth Byler began importing needlecrafts from low-income women in South America.