As part of the Wines of Argentina “Time for Torrontés” summer campaign, La Riojana, Argentina’s leading producer of Torrontés, will be teaming up with London’s hot new Peruvian restaurant, Ceviche on Frith Street, Soho during London Ceviche Week 2012 to promote their Torrontés as a great wine match for ceviche.
London Ceviche Week 2012, which has been created by Ceviche’s owner, Martin Morales, will run from 23rd to 30th June and is the first foodie festival of its kind, coinciding with National Ceviche Day in Peru (28th June). The week itself will involve a series of master classes and demos aiming to entertain and engage people across the capital and to introduce them to the wonders of one of Peru’s favourite national dishes and one of London’s hottest; ceviche.
Throughout this event, La Riojana aims to demonstrate to audiences how their recently launched Raza Signature Series Torrontés Reserva 2011 makes a great wine match with ceviche, as well as offering customers the chance to taste and buy their Viñedos de la Posada Fairtrade Torrontés 2011 whilst dining at Ceviche.
Andrew Maidment, UK and Europe Manager for Wines of Argentina, comments: “We are delighted that La Riojana has taken up this opportunity to promote Torrontés to a wider audience. We already know that Torrontés and ceviche are a match made in heaven, and therefore this will be a fantastic opportunity for a large number of people to discover this perfect match for themselves.”